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Channel: Paul Krupin’s Trash Proof Marketing and Publicity Blog
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When do you stop marketing?

Never, unless you have one and now two books that are so good they sell by themselves. Promoting book one evolves into promoting the brand. And the brand is you. Part of every day must be dedicated to...

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Getting More Publicity – The 3 I Technique Video

So many people struggle when they pitch media for coverage. They really don’t understand what media want and need. The 3 I Technique makes it very easy to select the best topic and then nail it on the...

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Paying for Book Reviews – Are the Book Reviewer Sites Operating in Compliance...

I am participating in some heated discussion on LinkedIn regarding whether authors should pay for book reviews. Some of the owners and participants of book publishing review sites are touting how...

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Is this really it? The Miracle of the Microcosm

One of the Yahoo Self Publishing Group members posted two really important questions… about how to do targeted PR: 1) HOW do you find those people? 2) WHAT comprises that irresistible message? I do...

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The Blood, Sweat and Tears for Getting Publicity

The Blood, Sweat and Tears of Getting Publicity for Professional Branding To me, getting publicity is like making candy – it’s a tasty recipe backed by art and science, psychology, and specific tactics...

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Using Presari to Research & Leverage Social Media Trends in 2018

Do you want to learn and get up to speed about how to make the best use of social media this next year? Use Presari to research the trends. Here’s how: Enter the words ‘Social Media Trends 2018’ at...

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The Magic of Business – Spells That Make You More Successful at Everything...

Snip link for this post: goo.gl/ewm8wq The Magic of Business and How Getting to Be in a Book with Donald Trump Resulted in the Creation of Presari There’s an energetic discussion taking place on the...

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Getting More Publicity with Trash-Proof News Releases – Free Ebook

Short link for this post: goo.gl/FTvDzq Someone asked “does any one use news releases any more?” I laughed. It may come as a surprise to people, but I still do write news releases and send them out to...

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Copyright Infringement Can Be Fun and Profitable

Here is the short link to this article: goo.gl/bztzKC This continues to be one of the core issues that plagues new writers and authors. So here we are, 2018. The copyright laws have not changed. To get...

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The Wild World of Social Media Advertising

This is a quick one. I do more and more work on Presari. It’s now over 1,600 search engines. I have also started using it more in education and in publishing. You can see examples focused on marketing,...

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